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Reinventing the Promises Brand

/, Design/Reinventing the Promises Brand
Reinventing the Promises Brand 2017-10-18T22:11:16+00:00

Project Description

Project Brief

  • Redesigned to create modern feel with movement (video capture shown here)
  • Focused on changing reputation by emphasizing clinical expertise
  • Promoted internal experts by helping them get columns on Huffington Post, Psychology Today, and PsychCenteral
  • Developed videos & branding collateral
  • Traffic doubled/tripled YOY
  • Total traffic growth over five years: 1500%
  • More than 80% of inquiries from Internet/Media
  • Internet grew from a small portion of business to 40-50% of all admits
  • Dramatically improved conversion rates by developing liaison intake position that improved communication between call center and on-site admissions team
  • Shot and edited wolf therapy videos
  • Supervised development of television commercial

Unique Marketing Concepts

Video Project: Wolf Therapy

Video Project: Wolf Therapy

One of the most exciting and rewarding projects I led was a video shoot at Wolf Connection.  I planned and helped shoot the video then did the editing and post-production. The Wolf Therapy program was developed to help young adults with substance abuse issues as well as veterans with PTSD and kids with autism. What an amazing experience it was to spend time with these wolves!

Why Wolf Therapy Helps Young People

TV Commercial: On Location at Promises Malibu

Skills Needed

Promises Treatment Centers is in one of the most competitive geographical areas for treatment centers: Malibu, California.  Promises created the Malibu Model℠ of treatment almost two decades ago. Since that time, many treatment centers have tried to replicate their success. This led to increased competition for both organic and paid positions. Despite the aggressive tactics of competitors, Promises’ traffic grew by 2015 to over 17x the traffic it had in 2009 when we began managing the site.

The Promises brand had suffered during the first decade of the 2000s.  It became associated with celebrity scandals and was often mistakenly categorized as “easy” treatment that pampered high maintenance clients. Through a strong content and social media strategy, we rebuilt Promises’ reputation for clinical excellence and effective care.

Project Planning 98%
Web Design 98%
Branding 100%
Content Development 98%