Design

Project Brief Redesigned to create modern feel with movement (video capture shown here) Focused on changing reputation by emphasizing clinical expertise Promoted internal experts by helping them get columns on Huffington Post, Psychology Today, and PsychCenteral Developed videos & branding collateral Traffic doubled/tripled YOY Total traffic growth over five years: 1500% More than 80% of [...]

De Novo Branding Created a branding team of internal and external experts who developed names for de novo programs, design the look and feel for the brand (logo, colors, graphic elements), and developed tag lines and content that clearly defined the new program.  Created brand guides for company-wide distribution to ensure consistent messaging [...]

Developed the brand Addiction.com with the long-term goal of building the only portal dedicated to people searching for information on addiction and recovery. Negotiated acquisition of single-word domain Developed concept and vision for the portal Hired and supervised editor-in-chief and creative team Developed video strategy, concepts, and scripts