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Logos & Visual Branding

/, Design/Logos & Visual Branding
Logos & Visual Branding 2017-10-18T22:11:16+00:00

Project Description

logos

De Novo Branding

Created a branding team of internal and external experts who developed names for de novo programs, design the look and feel for the brand (logo, colors, graphic elements), and developed tag lines and content that clearly defined the new program.  Created brand guides for company-wide distribution to ensure consistent messaging and visual style.

The Challenge

Treatment companies bring together various programs with different philosophies and operating styles. Branding is often neglected or completed ignored. The challenge was to get programs excited about identifying and re-invigorating their brand.

The Result

Strong, identifiable brands have a significant advantage over weak brands, especially in the treatment center space.  Many treatment centers use descriptive names (vs. evocative) that are difficult to protect and cannot be clearly differentiated from competitors.  The majority of logos and visual styles do nothing to help the weaknesses in the brand.  Treatment centers that understand brand (from visual style to customer service to alumni services) get noticed.  Brand is also critical to search engine success.  Brand recognition often results in more authoritative natural links and mentions, which boosts success in Google and other venues.

Conceptual Design Samples

The Skills Needed To Produce Brand Excellence

Graphic Design

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Illustrations

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Design Mockups

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Brand Strategy

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