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We specialize in reaching the behavioral health consumer. We help companies create unique online identities that allow them to rise above the noise of a crowded landscape.  We are effective because we understand what your customer wants and needs. We understand what stops them from getting what they need. And we understand what moves them to change their lives.

Many treatment centers have tried to succeed on the Internet but have been plagued by agencies or employees who do not understand the behavioral health consumer and the offline conversion funnel. Many have had their sites seriously damaged by people who have taken short cuts and not used best practices.  Traffic has not grown over time. In fact, it may have dropped in recent years.  Inquiries trickle in, many of them unqualified. Some rehabs have become dependent on shady lead gen companies.

Even if you have managed to increase traffic and drive qualified leads, only a small portion become clients. There are many potential leakage points when you have offline conversions.  We specialize in smoothing out the rough spots by analyzing, assessing, and improving your systems – from the moment the potential client sees your search listing or ad through the phone call and ultimately the admission.

  • Search Engine Optimization
  • Paid Search (SEM | PPC)
  • Offline Conversion Model
  • Audit & Remediation Plan
  • Structural Analysis
  • Effective Content Marketing
  • Branding & Differentiation
  • Intake Systems
  • Conversion Optimization
  • Start Ups
  • Integrated Tracking Systems
  • Social Media

We Specialize in the Offline Conversion of the Internet Consumer

Internet Marketing Strategic Consulting | Behavioral Health Specialization | Strategic Content Development | Intake & Admissions | Rehab SEO |
Optimizing Revenue Opportunities | Treatment Center Branding

Featured Articles & Tips

Agency Angst

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The addiction treatment field is littered with the rotting carcasses of damaged websites and reputations. That might sound like an exaggeration, but I have seen first-hand the damage done by unqualified agencies and individuals. They have published terrible content, bought [...]

The Trouble with Treatment Brands

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Imagine for a moment if Google had instead named itself The Big Search Engine. What if Amazon had instead called itself The Really Big Online Store? Or worse:  World of Books? What if Apple had called itself Cutting Edge Computers? [...]

Optimizing the Offline Conversion

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The behavioral health consumer is a challenging consumer. This is even more the case when you are trying to reach that consumer on the Internet. It's a tough conversion funnel with many points of leakage. First you have to make [...]

Why Choose Tabitha?

Contact Tabitha Now

Some Words from Those Who’ve Worked with Us

You cannot find someone more knowledgeable about the field of behavioral health care in addition to her marketing and business expertise. Vera knows and does it all – PPC, SEO, social media, video production, web development, graphic design, content creation, data analytics, and more. She has built a strong (and deserved) reputation as someone with vision, diligence and honor.
Monika Spisakova, SEM Specialist
In addition to her marketing and business savvy, you cannot find someone more knowledgeable about the field of behavioral health care. She’s done it forever and she’s simply the best. If you’re looking for innovative, out-of-the-box marketing solutions that drive the vast majority of your business, you’ll find that and more in Vera Appleyard.
Meghan Vivo, Director of Content & PR, Elements Behavioral Health
Vera’s expertise lies in understanding the entire digital marketing landscape – from earned to paid media, branding, content marketing and storytelling, and all aspects that are part of online lead generation.
Lori Shannon, VP Marketing Communications, Elements Behavioral Health
Vera is well-versed in all aspects of marketing, and clearly knows the substance abuse recovery / mental health space inside out. She has been an absolute joy to work with, and I hope to continue to work with her for years to come.
Jay Jurisich, Creative Director, Zin Zin
I have had the pleasure of working with Vera Appleyard for over three years and have observed the skillful way in which she has been able to manage and grow a large and complicated organization. She assembled a world-class team of individuals involved in all facets of internet marketing, including PPC, SEO, social media, video production, web development, graphic design, content creation, data analytics, and more. I have been impressed with the depth of understanding and knowledge she has in all of these areas.
Brian Frye, Magna Technology

Proven Methods. Documented Results.

1. MEET

What are your goals?  How have you tried to meet them in the past? How have those attempts succeeded?  How have they fallen short?  This is the discovery session.

2. PLAN

Based on what you have tried in the past, we start planning the way to move forward.  Maybe some parts are working well, others aren’t.  We make a plan to tackle the challenges you’ve faced.

3. ANALYZE

A complete analysis of all aspects of your marketing plan means we can target the most relevant areas. Maybe your SEO is okay, but your process from call to admission is undermined by obstacles.  We look at past practices, penalties Google may have on your site, what’s working, what’s not.

4. RECOMMEND

Executing  a plan requires more than just following steps.  It means you find the right people to take you to the next level.  We help you develop an internal and an external team to ensure long-term success.

5. DELIVER

With over 15 years of experiencing delivering exceptional marketing and admissions plans for behavioral health practices and companies, we deliver you the tools to catapult your success and finally overcome those competitors who have been overshadowing you for so many years.

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Our long-term Internet strategy builds
traffic, inquiries, and admissions year over year

We Are Proven, Creative, Innovative, and Relentless

Let’s Get Started!